Messe Berlin Launches Messe Berlin India to Boost Trade Show Presence in Asia’s Fast-Growing Market
Messe Berlin has officially launched Messe Berlin India, a new subsidiary based in Delhi NCR, signalling a bold commitment to expanding its footprint in India, one of Asia’s most dynamic and rapidly growing markets. This strategic move strengthens Messe Berlin’s global vision by establishing a regional hub for innovation, collaboration, and sustainable growth in the exhibition and events industry. With a focus on driving ITB India and launching tailored trade fair projects, Messe Berlin India is poised to transform the Indian trade show landscape.
Strategic Expansion in a Vibrant Market:
Dr. Mario Tobias, CEO of Messe Berlin, stated, “Messe Berlin’s presence in India reflects our strategic intent to strengthen our international reach by being where the growth is. India is a key market for us – vibrant, diverse, and full of opportunities. With Messe Berlin India, we are laying down long-term foundations to build strong partnerships, support local industries, and elevate our global platforms.”
Katrina Leung, Messe Berlin’s Vice President Asia Pacific, will also lead Messe Berlin India as Managing Director, overseeing its strategic growth and operations. She commented, “Messe Berlin India marks an exciting new chapter for us. India is one of the most dynamic and promising markets in the region, and having a presence here allows us to deepen our engagement and better serve our partners, exhibitors, and visitors. ITB India has already laid the foundation, and with this milestone, we are committed to expanding our footprint and contributing to the growth of India’s trade fair landscape.”
ITB India: Flagship Travel Trade Show in Mumbai:
ITB India, launched in 2023, will be the flagship event under Messe Berlin India. This annual three-day B2B travel trade show and convention connects global travel and tourism industry with the Indian market. Alongside MICE Show India, Travel Tech India, and the ITB India Conference, it provides a unique platform for forging partnerships and capitalizing on the growth potential of the Indian and South Asian travel economies. The upcoming ITB India 2025 will be held in Mumbai from September 2-4, 2025, at the Jio World Convention Centre, bringing together key players from MICE, Leisure, Corporate Travel, and Travel Technology.