The 55th Watch and Jewellery Middle East Show, hosted at Expo Centre Sharjah, concluded on a historic note on Sunday, drawing over 87,000 visitors and setting multiple world records, reaffirming its position as one of the largest and most prestigious gold and jewellery trade exhibitions in the UAE and wider Middle East.
Held under the patronage of His Highness Sheikh Dr. Sultan Bin Mohammed AlQasimi, Supreme Council Member and Ruler of Sharjah, and supported by the Sharjah Chamber of Commerce and Industry (SCCI), the five-day event witnessed a 9% increase in footfall compared to its previous edition.
Unprecedented Global Participation and Exhibitor Growth:
Spanning 30,000 square metres, the exhibition hosted over 500 exhibitors and 1,800 industry leaders, designers, and manufacturers from across the globe. This edition also welcomed first-time participants from countries such as Russia, Mexico, Tanzania, and Egypt, adding to a global lineup that included UAE, India, Italy, United Kingdom, United States, Singapore, China, Japan, Turkey, Saudi Arabia, Bahrain, Lebanon, and more.
Show-Stopping Highlights and Guinness World Records:
- World’s Longest Diamond Necklace:
An awe-inspiring 108-meter necklace featuring 600+ lab-grown diamonds set in 18-karat rose gold, officially recognized by Guinness World Records. - The Union Frame:
Entered the Guinness Book as the world’s largest gold frame, celebrating the UAE’s heritage and artistic excellence. - Gold-Plated Supercar “Gold-Zilla”:
Revealed by Al Romaizan Gold and Jewellery, this jaw-dropping car blends automotive power and artistry, valued at nearly AED 3.67 million.
The show featured exclusive high-end collections, including rare diamonds, luxury watches, and gold jewellery—many available at special prices and discounts. Strong consumer interest translated into robust sales, confirming the exhibition’s importance as a key marketplace for luxury purchases in the region.
H.E. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, remarked:
“This edition has exceeded expectations, with record-breaking participation, international recognition, and significant business outcomes. The Watch and Jewellery Middle East Show continues to evolve as a leading global platform for luxury, creativity, and industry growth.”
With its continued growth in exhibitors, visitors, and global prestige, the Watch and Jewellery Middle East Show remains a cornerstone for luxury trade in the region. The momentum from the 55th edition sets a promising stage for future showcases, further elevating Sharjah’s status in the global jewellery and watchmaking arena.