SAJEX 2025: Unlocking New Opportunities for Indian Jewellery in Saudi Arabia

The Saudi Arabia Jewellery Expo (SAJEX) 2025, organized by the Gem & Jewellery Export Promotion Council (GJEPC), will be held from 11–13 September 2025 at the Jeddah Superdome. With Saudi Arabia emerging as a high-growth market for gold and diamond jewellery, SAJEX presents an unparalleled opportunity for Indian jewellery manufacturers to expand their global footprint.

Why Saudi Arabia? A Market Brimming with Potential:

Saudi Arabia, with its $1 trillion economy, $28,000 per capita income, and an $8 billion jewellery market, is largely untapped by Indian manufacturers—83% of the market remains open. The country’s deep cultural ties to gold and diamonds, paired with rising demand for premium jewellery, make it a prime destination for Indian craftsmanship.

“The Saudi market is a gold mine,” says Nirav Bhansali, Convener – National Exhibitions, GJEPC. He notes that while local wholesalers stock massive inventories, Indian 22K gold jewellery accounts for only a small share, compared to 21K products sourced from Turkey and local manufacturers.

SAJEX 2025: A Strategic Launchpad for Export Growth

SAJEX is more than a trade show—it’s a strategic platform to build India-Saudi trade relations, foster B2B connections, and unlock long-term export potential. The event is expected to draw buyers from across the MENA and CIS regions, including UAE, Qatar, Bahrain, and Oman.

“This is a brilliant diversification opportunity beyond the US market,” says Adil Kotwal, CEO of Creations Gems & Jewellery Pvt. Ltd. “Saudi Arabia can be a gateway to the Gulf, with high-value consumers who appreciate quality and design.”

Indian Craftsmanship Meets Saudi Sensibilities:

Exhibitors are aligning their designs with Saudi preferences—bold, versatile, and opulent:

• Viral Kothari, Founder of Kosha Fine Jewels, is showcasing transformable necklaces and gemstone pieces targeting chain stores, luxury buyers, and trendsetters.
• Karan Garodia, Founder of Sanskriti Jewellery, is introducing culturally inspired yet globally appealing designs tailored through extensive market research.
• Akash Talesara, President of Sky Gold and Diamonds, plans to highlight India’s manufacturing and technological prowess through a range of gold and diamond jewellery.

“Saudi buyers value craftsmanship and tradition, which aligns perfectly with what we offer,” says Kothari.

GJEPC: Facilitating Market Access & Logistical Support

To support Indian exporters, GJEPC is providing comprehensive assistance through its offices in Dubai and Saudi Arabia. Bhansali emphasizes that GJEPC will train participants, offer logistics guidance, and ensure a smooth entry into the Saudi market.

“We will hold your hand through this journey,” assures Bhansali. “It’s a low-risk, high-reward opportunity, especially with regional buyers attending around Diwali.”

Call to Action: Tapping into a $8 Billion Jewellery Market

Indian manufacturers are urged to leverage SAJEX 2025 to establish a strong presence in the Gulf. With the right product alignment, market research, and trade connections, SAJEX can become a springboard for long-term growth and diversification.

“The success of this event lies in collective participation,” says Kotwal. “This could be a win-win situation for the entire Indian jewellery industry.”