India's Pioneer Media on TradeFairs

EXHICON–ITPO Collaboration Strengthened in Guwahati, Set to Scale Further at India International Leather Fair, Chennai

Exhicon Events Media Solutions Limited has further strengthened its strategic collaboration with the India Trade Promotion Organisation (ITPO) during the East Himalayan Trade Fair held concurrently with the East Himalayan Agri Expo in Guwahati, reinforcing its growing role in delivering professionally managed, scalable, and future-ready exhibition environments across India.

The collaboration, demonstrated through seamless on-ground execution, operational planning, and venue management at the Guwahati exhibition, reflects the shared commitment of EXHICON and ITPO to elevate exhibition standards, improve operational efficiency, and enhance the overall experience for exhibitors, visitors, and stakeholders. The partnership aligns with ITPO’s mandate of promoting trade, commerce, and industry through world-class exhibition platforms, while leveraging EXHICON’s expertise in exhibition management and industry-focused execution.

Building on the successful execution in Guwahati, the EXHICON–ITPO partnership is set to expand further at the upcoming India International Leather Fair (IILF), Chennai—one of Asia’s largest and most influential B2B exhibitions for the leather, footwear, and allied industries. The continued collaboration underscores a long-term approach toward strengthening India’s exhibition infrastructure and supporting sector-led trade platforms with global relevance.

At IILF Chennai, EXHICON will play a key role in optimising exhibition infrastructure, streamlining operational workflows, and enhancing visitor engagement, while providing exhibitors with a professionally managed environment aligned with ITPO’s global benchmarks. The focus will be on ensuring efficient space utilisation, smooth exhibitor onboarding, improved navigation, and a high-quality experience for both domestic and international participants.

Industry stakeholders have welcomed the strengthened collaboration as a positive development for India’s exhibition ecosystem, particularly at a time when international participation, buyer delegations, and specialised B2B trade fairs are witnessing steady growth. The partnership is expected to contribute to higher standards of execution, greater operational consistency, and increased confidence among exhibitors and global participants.

With its expanded role across key national and international exhibitions, the EXHICON–ITPO collaboration is positioned to support India’s emergence as a preferred destination for professionally managed trade fairs, reinforcing the country’s ability to host large-scale, sector-focused exhibitions that meet international expectations.

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