A New Era of Gaming Begins in Barcelona: ICE Barcelona 2026 is gearing up to become the most influential gathering in the gaming world, bringing together groundbreaking tech, major regulatory discussions, and unmatched global networking opportunities. This is where industry leaders unite to discover what is next and shape gaming’s future on an international scale.
Why the World Comes to ICE
This global event continues to grow every year, and the numbers speak for themselves:
- Over 600 exhibitors showcasing cutting-edge innovations
• More than 65,000 visitors from 186 countries
• 300+ verified regulators, forming the largest regulatory gathering in the industry
• 200+ expert speakers sharing valuable insights
ICE is more than an expo. It is a worldwide movement.
World Gaming Week: The Industry’s Biggest Gathering
The World Gaming Forum stands at the heart of the week, bringing together CEOs, ministers, regulators, and associations from around the world. With more than 1,200 delegates from over 79 countries, it offers powerful policy conversations, strategic insights, and future-focused discussions led by top global minds.
Pitch ICE Returns Bigger Than Ever
Pitch ICE is back and bolder for ICE Barcelona 2026. This signature platform will spotlight the gaming industry’s most promising start-ups as they reveal fresh technologies, creative solutions, and next-generation business ideas. After receiving a record number of applications, nearly triple previous years, this will be the largest Pitch ICE to date. The event takes place on January 20th.
Entries close on FRIDAY 28th NOVEMBER at 11:59 PM.
The ICE Innovators Challenge
In partnership with Microsoft, the ICE Innovators Challenge invites gaming professionals to design AI-driven solutions that make gaming safer. Finalists will receive expert guidance and access to Microsoft’s advanced tools to turn their ideas into a working MVP. This initiative connects innovation with responsibility in a meaningful way.
A Spotlight on Safer Gaming
The award-winning Sustainable Gambling Zone returns with a larger presence between Halls 4 and 5. Over three days, attendees will engage with regulators, charities, operators, and suppliers to explore emerging technology, particularly AI, and participate in discussions that help shape safer gaming practices worldwide.
VIP Access: A Premium Experience
Enhance your visit with an ICE VIP Package for exclusive access to the VIP Lounge presented by OpenBet. This refined space offers a peaceful retreat where top professionals can connect, collaborate, or simply unwind.
Supporting a Fair and Regulated Future
ICE remains committed to promoting safe, transparent, and well-regulated markets. A new programme has been designed specifically for global regulators and legislators to share experiences, address challenges related to illegal markets, and shape future policy decisions.
The Enterprise Stage: The New Hub of Innovation
Replacing the Centre Stage, the Enterprise Stage becomes the core of ICE 2026. It will host tech-focused presentations, exhibitor demos, and major events such as the ECA Awards, ICE Accelerator, Tribal Partnerships, and the ICE Innovators Challenge. From AI to cloud solutions to fintech, this is where the next wave of gaming technology will take shape.
ICE Esports Arena Powered by Oddin.gg
This year’s esports arena will feature an exciting EA Sports FC tournament. Elite players from around the globe will compete for a $10,000 prize, offering visitors a chance to enjoy every goal, tactic, and celebration in an energetic competition zone.
Casino Leaders Conference Focuses on DEIB
ICE Barcelona 2026 is strengthening its DEIB initiatives with three days of workshops, sessions, and networking events. As gaming reaches more markets and player groups, diversity and inclusion are essential for innovation, global engagement, and long-term growth.
Supporting the Next Generation Through ICE Accelerator
The ICE Accelerator connects ambitious start-ups with investors and mentors, helping new companies scale their ideas and succeed in the global iGaming sector.
Event Details:
Fira de Barcelona
Av. Joan Carles I, 64, 08908 Barcelona, Spain
- Monday 19 January 2026, 10:00 to 18:00 CET
- Tuesday 20 January 2026, 10:00 to 18:00 CET
- Wednesday 21 January 2026, 10:00 to 16:00 CET
Register now and be part of the future of gaming.