The Department of Tourism, Government of Maharashtra has officially launched the Maharashtra Convention Bureau (MCB), India’s first state-driven initiative aimed at establishing Maharashtra as a premier global destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism. The landmark announcement was made at IMEX Frankfurt, one of the world’s largest and most influential trade fairs for the MICE industry.
Headquartered in Mumbai, India’s financial capital, MCB will act as a dedicated facilitator to attract and support international conventions, exhibitions, and business events. This strategic move underscores the core vision of the Maharashtra Tourism Policy 2024, which prioritizes the growth of the MICE sector to enhance the state’s visitor economy and global brand presence.
Speaking at IMEX Frankfurt on behalf of Maharashtra Tourism were:
- Shri Indranil Naik, Minister of State (Tourism, Industries, Public Works, Higher & Technical Education, Tribal Development, Soil & Water Conservation)
- Shri Atul Patne, IAS, Principal Secretary (Tourism)
- Shri Santosh Rokade, Deputy Secretary, Department of Tourism
- Dr. B.N. Patil, IAS, Director, Directorate of Tourism, Government of Maharashtra
Quote from Shri Indranil Naik:
“The establishment of the Maharashtra Convention Bureau is a transformative milestone for Maharashtra’s economic and cultural future. Our state has always been a leader in industry, education, and innovation. MCB will further elevate Maharashtra’s position by unlocking the potential of the business events industry. By investing in MICE tourism, we are fostering a dynamic platform for global collaboration, knowledge sharing, and economic opportunity.”
He further added:
“This initiative will stimulate growth across key sectors—from tourism and hospitality to education, manufacturing, and infrastructure. It will bring global investors, thought leaders, and innovators to Maharashtra, opening up new avenues for youth, entrepreneurs, and local communities. I am proud to support this visionary step toward making Maharashtra a hub for bold ideas, inclusive growth, and global engagement.”