Oman Tourism Launches Six-City India Roadshow to Strengthen B2B Travel Partnerships
The Sultanate of Oman has launched a strategic six-city sales mission across India to boost its presence in the Indian outbound travel market and position Oman as a top destination for leisure, luxury, and MICE tourism.
The roadshow, organized by the Ministry of Heritage and Tourism, Oman, spans key Tier-I and Tier-II Indian cities including Hyderabad, Kolkata, Indore, Kochi, Goa, and Bhubaneswar.
Expanding Oman’s Footprint in India’s Outbound Travel Market:
Running from June 8 to 21, 2025, this initiative is designed to:
- Promote Oman’s diverse tourism offerings
- Enhance business-to-business (B2B) travel trade relations
- Showcase Oman’s appeal as a year-round destination for Indian tourists
The roadshow features destination presentations, networking sessions, and B2B meetings between Oman’s tourism stakeholders and Indian tour operators, travel agents, and MICE planners.
Airline Partners and Delegation from Oman Participate
Delegates from the Ministry of Heritage and Tourism, Oman include:
- Saada Abdullah Saif Al Harthi, Director, Business Development
- Mubarak Salim Al Harrasi, Head Section, Arab and Asia Market
Supporting the initiative are key airline partners such as:
- Oman Air
- Salam Air
Their presence underlines the growing air connectivity between India and Oman, making the Sultanate a convenient and accessible short-haul travel destination.
Why Oman for Indian Travellers?
Oman Tourism is highlighting the country’s rich blend of Arabian heritage, natural beauty, and modern luxury, with offerings across:
- Desert adventures and coastal retreats
- Luxury beach resorts and heritage hotels
- Historic forts and UNESCO sites
- Thriving MICE infrastructure and event hosting venues
- Adventure sports, wellness retreats, and culinary tourism
Whether for honeymoons, family holidays, business events, or cultural exploration, Oman offers a compelling alternative to traditional travel destinations.
Marketing Momentum and Strategic Vision:
The roadshow is part of a long-term tourism promotion strategy, with plans for joint marketing campaigns to follow in the coming months. These campaigns will focus on increasing Oman’s share of India’s rapidly growing outbound travel market, particularly among:
- High-net-worth individuals (HNIs)
- Millennial and Gen Z travellers
- Luxury and experiential travel seekers
- Corporate and MICE groups
“We aim to attract Indian travellers seeking authentic experiences, premium hospitality, and short-haul escapes rich in culture and adventure,” said an official from Oman Tourism.
India: A Key Source Market for Oman
India remains one of Oman’s top inbound markets, thanks to:
- Proximity and flight connectivity
- Strong cultural and trade ties
- Rising interest in offbeat, luxury, and sustainable travel experiences
The roadshow underscores the growing appetite among Indian travellers for culturally immersive, premium destinations within 4–5 hours of travel time.