Procam International and Exhibetter Global Launch PLAYSCAPE

Procam International has joined hands with Exhibetter Global to launch PLAYSCAPE, a new experiential platform that will make its debut during the Vedanta Delhi Half Marathon race week.

Designed to bring together brands, consumers, creators and communities from across the active living ecosystem, PLAYSCAPE aims to create a dynamic space for engagement across sport, fitness, wellness, lifestyle, innovation and commerce.

Developed by Procam International, pioneers of distance running in India, in collaboration with Exhibetter Global, a specialist exhibition advisory and planning company, the platform is positioned as an evolution of the traditional race expo format.

Built around the theme “More than an expo. A landscape of active living,” PLAYSCAPE will offer an immersive experience for runners, businesses, brands and enthusiasts, with a focus on community interaction, product discovery and experiential engagement.

Vivek Singh, Joint Managing Director, Procam International, said, “Over the years, the Vedanta Delhi Half Marathon has grown into a celebration of movement and the communities that come together around it. With PLAYSCAPE, we are taking the race week experience a step further by creating a shared platform where runners, brands, businesses and innovators can connect, discover and engage.

“It reflects our vision of building a larger ecosystem around active living and creating experiences that extend well beyond race day. We are delighted to partner with Exhibetter Global to bring this vision to life and look forward to seeing PLAYSCAPE Expo evolve into a premier destination that delivers lasting value for the entire active living community,” Singh said.

Exhibetter Global brings significant international exhibition expertise to the partnership, with its leadership team having collectively planned and executed 500+ exhibitions across more than 45 countries. The company works with brands, exhibition organisers, trade associations and government agencies on exhibition strategy, sponsorship and international market expansion.

Yogesh Vyas, Chief Executive Officer – ExhiBetter Global Pvt. Ltd., said, “At Exhibetter Global, we believe great exhibitions are more than just showcase platforms. They create spaces where communities connect, ideas are exchanged, and businesses grow. By combining Procam International’s unparalleled expertise in delivering world-class running events with our experience in curating impactful exhibition platforms, at Playscape we aim to create an immersive Expo experience that delivers meaningful value for runners, brands, businesses, and the wider community. Together, we look forward to establishing PLAYSCAPE as India’s premier Expo for sport, fitness, and wellness.”

At its core, PLAYSCAPE is envisioned as a platform where movement, wellbeing, creativity and business opportunities converge, helping shape the future of India’s active living ecosystem.