Exhicon Events Media Solutions Limited entered into an Agreement with Butterfly Funtainments Pvt Ltd, a leading youth experience focused company, to develop and operate “Messe Global Arena Kharadi”, the first dedicated venue for Live Events and Concerts in Pune, Maharashtra.
Project Overview:
The upcoming venue, spread over 2 Acres includes:
- A 5,000-capacity indoor concert arena dedicated to live music performances, entertainment shows, and touring acts
- A 6,000-capacity outdoor multipurpose space designed for festivals, exhibitions, social, and community events
Strategically located in Kharadi, one of Pune’s fastest-growing entertainment and commercial corridors, the venue is expected to meet the rising demand for purpose-built live events infrastructure in Western India.
Operational Timeline:
The venue is expected to be fully operational from September 2025.
Financial & Market Outlook:
- Based on internal projections and market benchmarks from comparable venues across India, Messe Global Arena Kharadi is expected to host 20-25 live events in the first full financial year of operations including concerts, festivals, comedy shows, cultural functions, and private bookings.
- The venue is projected to generate annual revenues of INR 15-20 crore in its first full financial year of operations with an EBITDA margin of 25-30%, supported by high utilization rates, premium sponsorship integrations, and a diversified revenue mix (venue rental, ticketing share, F&B, parking, branding rights, etc.).
This initiative marks a positive step towards company’s vision of creating scalable, IP-driven venues across emerging urban markets.