RX announced the appointment of Alison Powell as its first Global Chief Marketing Officer (CMO). This newly created executive role underscores RX’s commitment to strengthening its global marketing capabilities to drive growth, customer value, and long-term enterprise performance.
Alison brings more than two decades of senior global marketing leadership experience across world‑class organisations including Elsevier, BP, AstraZeneca, and Kellogg’s, spanning both B2B and B2C environments. She joins RX from Elsevier Health, where she currently serves as Chief Marketing Officer, leading a global organisation of more than 190 marketers across international markets.
During her tenure at Elsevier Health, Alison led a major global marketing transformation, building a centralised, high-performing function with a strong commercial and governance focus. She embedded marketing ROI, performance visibility, and data‑driven decision-making, achieving measurable financial impact, sustained efficiency gains, and strong engagement results. She also championed AI-powered and digital innovation to enhance customer experience and scale.
In her new role at RX, Alison will be responsible for shaping and executing the company’s global marketing strategy, building scaled digital, data, and AI-enabled marketing capabilities, and leading a unified global marketing culture focused on excellence and results. All Business Unit Hub marketing leaders will report to her. Alison will report directly to Hugh Jones, Chief Executive Officer, and will join the Executive Leadership Team.
Commenting on the appointment, Hugh Jones, Chief Executive Officer, said: “I am delighted to welcome Alison to RX. Her deep global experience, her proven track record of driving transformational marketing performance, and her passion for customer-focused innovation make her the ideal leader to help accelerate our growth. Alison brings exactly the capabilities we need as we strengthen our marketing foundations and build for the future.”
“I’m thrilled to be joining RX at such a pivotal moment. The company’s focus on innovation, customer value, and operational excellence is truly inspiring, and I look forward to working with colleagues around the world to elevate our marketing impact and help unlock the next chapter of growth for RX’s brands, exhibitors, and visitors,” said Alison Powell, Global Chief Marketing Officer.