SIGMA EXPO GROUP Expands Strategic Presence in Russia’s Food and Beverage Industry
In a move that further consolidates its footprint in the food and beverage exhibition landscape, SIGMA EXPO GROUP, one of Russia’s leading exhibition organizers, has acquired a strategic stake in the communication and exhibition projects of ITH. This partnership includes the acclaimed Coffee Tea Cacao Russian Expo (CTCRE), the consumer-focused festival CHASHKA, and the industry journal Coffee and Tea in Russia.
Strategic Partnership to Elevate Food & Beverage Events
The Coffee Tea Cacao Russian Expo is Russia’s premier international trade fair and conference for the coffee, tea, cacao, and chocolate industry. Hosting over 250 exhibitors across 7,400 sqm and drawing more than 15,000 professional visitors annually, the event has become a central meeting point for global and local stakeholders in the hot beverage sector.
According to David Chanturia, CEO of ITH:
“We position ourselves as a communication platform uniting the entire value chain—from farmers to final consumers. With deep roots in the industry, our team understands evolving business needs and delivers tailored solutions to every exhibitor, speaker, and visitor.”
ITH’s initiatives are backed by key institutional support from RUSTEACOFFEE Association and the Ministry of Agriculture of the Russian Federation, underscoring the national significance of these events.
SIGMA EXPO GROUP Strengthens Focus on Food Industry
Since 2024, SIGMA EXPO GROUP has actively diversified into the food, HoReCa, and retail sectors, notably through its Food Expo Trade Fair. With the launch of its new international office in Türkiye, the group is aggressively expanding its global exhibition portfolio, reinforcing both local and cross-border collaboration.
Sergey Alexandrov, Managing Director of SIGMA EXPO GROUP, noted:
“The food and beverage industry in Russia is experiencing rapid transformation, and the demand for sector-specific communication platforms is growing. By combining SIGMA’s vast experience with ITH’s sectoral expertise, we aim to scale these projects to new heights while addressing evolving market needs through advanced technologies and content-driven strategies.”
Focus Areas of the Strategic Alliance
The collaboration between SIGMA EXPO GROUP and ITH will prioritize:
- Development of modern event formats for B2B and B2C audiences
- Strengthening international partnerships, especially across Eurasia
- Enhancing the technological and content value of exhibition projects
- Capitalizing on hot beverage sector trends, especially in coffee, tea, cacao, and chocolate
Both companies will work together to increase event visibility, improve visitor engagement, and drive value for exhibitors, not only in Russia but also in emerging global markets such as Türkiye, Central Asia, and the Middle East.
With a shared commitment to innovation, scalability, and sectoral impact, SIGMA EXPO GROUP and ITH aim to redefine the food industry exhibition model, leveraging synergies across their networks. Their combined strengths are expected to unlock new growth opportunities, elevate event participation, and position Russia as a central hub for food and beverage trade and knowledge exchange.