EDPA

When I became VP of Sales & Marketing for Greyhound Exhibitgroup in 1999, I asked the question “what’s the difference between sales and marketing? My definition of marketing vs. sales: “Anything you do to support a selling situation…

Larry Kulchawik - Past President of EDPA (Exhibit Designers & Producers - USA) & IFES (International Federation of Exposition Services - Worldwide) and Author of Trade Shows from One Country to the Next, talks with TFT in an…