Trade Fair Industry

When I became VP of Sales & Marketing for Greyhound Exhibitgroup in 1999, I asked the question “what’s the difference between sales and marketing? My definition of marketing vs. sales: “Anything you do to support a selling situation…

In view of the intensifying spread of CoVid-19 across the globe and the precautionary travel restrictions put in place by the Indian Government, Messe Frankfurt India together with Gifts & Accessories, the Exhibition Division of…

IELA looks forward to welcoming all exhibition & event stakeholders from the Middle East, Northern & Western Africa at one unique event promoting business meetings, industry steering and market development. The itinerary…

By Bhavishya V Boricha This is not the first time you would have heard the same old clichéd title or the word ‘grow’, in fact it has fast become synonymous within our field. Let’s talk about a few solutions which can shape our…

Larry Kulchawik - Past President of EDPA (Exhibit Designers & Producers - USA) & IFES (International Federation of Exposition Services - Worldwide) and Author of Trade Shows from One Country to the Next, talks with TFT in an…