THE GRAND OPENING OF THE FIRST PHASE OF MESSE GLOBAL CONVENTION CENTER ANNOUNCED FEATURING “INSTYLE MEGA 25”

By Tradefairtimes On Mar 1, 2025

Wow Now Productions, a renowned New Zealand based media company, and Exhicon events Media Solutions Ltd, a leader in 360 degree event solutions in India, have officially signed an agreement to co-organize Instyle Mega 25, an international lifestyle and fashion showcase. The partnership will launch two marquee events in Pune, India, and Dubai, UAE, on February 21, 2025, and February 23, 2025, respectively. The Pune event will be inaugural event at the Messe Global Convention Centre, a premier venue owned by Exhicon, while Dubai’s Millennium Hotel & Convention Centre will host the UAE edition. This collaboration marks the global expansion of Instyle Mega 25, an intellectual property owned by Wow Now Productions, spearheaded by the internationally acclaimed filmmaker and lifestyle show producer Kam Sharma. These two inaugural IP events will be co-owned by both Wow Now Productions and Exhicon, promising to set a benchmark in the fashion and lifestyle industry.

The events will feature an array of internationally celebrated models and beauty pageant winners, including:

Lucrezia Bradly, Miss New Zealand

Alena Sarashkina, Miss Russia-New Zealand

Nosha Ranasinghe, Sri Lanka

Jadee Poppop, Miss Russia New Zealand

Yolulia Zveryanskaya, Miss New Zealand

Padma M. Director of Exhicon events Media Solutions, emphasized the strategic importance of this collaboration, stating: “These international events align seamlessly with our global vision to develop and promote world-class lifestyle and fashion IPs. The partnership with Wow Now Productions will not only elevate India’s position in the global fashion circuit but also bring immense organizational value to Exhicon. Moreover, we aim to extend this IP to other geographies where Exhicon already has a strong presence.”

The events will serve as a vibrant platform for international talent, innovation, and brand integration, further cementing India and the UAE as global hubs for lifestyle and fashion excellence.