Travel Meet Asia and ASITA Sign Strategic MoU to Strengthen Indonesia’s Regional Tourism Presence
Travel Meet Asia and ASITA have entered into a strategic partnership to advance Indonesia’s tourism and MICE sector. The collaboration combines Travel Meet Asia’s global B2B reach with ASITA’s strong domestic network to enhance Indonesia’s visibility and business opportunities across the region.
A Power Partnership set to boost Indonesia’s tourism momentum: Travel Meet Asia, the regional travel-trade marketplace and conference series organised by Messe Berlin Asia Pacific (MB APAC), and the Association of the Indonesian Tours & Travel Agencies (ASITA) have officially signed a Memorandum of Understanding on 7 January in Jakarta. The signing took place as part of ASITA’s 55th Anniversary celebrations, marking a significant milestone for the association and underscoring its long-term commitment to shaping a high-quality and sustainable tourism industry in Indonesia.
The MoU was signed by Darren Seah, Executive Director of Messe Berlin Asia Pacific and Mr. Budijanto Ardiansjah, Secretary General of DPP ASITA and Chairman of ASITA Fair, and was witnessed by the Minister of Tourism of the Republic of Indonesia, senior officials from the Ministry of Tourism, and the President of ASITA.
The agreement leverages MB APAC’s international network, as the organiser of ITB Asia, the largest travel trade show in the Asia-Pacific region, together with ASITA’s extensive domestic reach, creating a robust platform to elevate Indonesia’s presence in the regional tourism and MICE sector.
Travel Meet Asia: A Rising Star in Asia’s B2B Travel Scene
Travel Meet Asia has already established itself as a successful and fast-growing event series across Asia, hosting numerous high-quality B2B meetings, conferences, and marketplace activities welcomed by international and regional travel professionals. Building on this strong foundation, the new partnership with ASITA is set to further strengthen Indonesia’s role as a central hub for business development and tourism collaboration in the region.
How the Partnership Works: Stronger Together
Under the MoU, MB APAC will spearhead international sales and marketing efforts, global buyer recruitment, overall branding, and the management of event operations: from floorplan development to financial oversight. The organisation will also curate international conference content, themes, and speaker engagements that address key regional and global industry trends.
ASITA’s Mission: Uniting Indonesia’s Tourism Champions
ASITA will focus on mobilising Indonesia’s domestic tourism community, securing local exhibitors and sponsors, and shaping Indonesian-centred conference sessions, forums, cultural showcases, and business-matching activities. Furthermore, ASITA will serve as the primary liaison with the Ministry of Tourism, local government authorities, and national/regional associations. Additional commitments include providing liaison officers through Indonesian tourism schools and coordinating post-event familiarisation tours to introduce international buyers to Indonesia’s diverse destinations.
What Industry Leaders Say: A Win for the Region
“This partnership represents an important milestone for both Travel Meet Asia and Indonesia’s tourism sector,” said Darren Seah, Executive Director, Messe Berlin Asia Pacific. “By combining our international expertise with ASITA’s extensive domestic footprint, we are creating a robust B2B platform that supports meaningful business connections, fosters market growth, and showcases Indonesia as a dynamic and competitive player within the regional tourism and MICE ecosystem.”
Representing ASITA, Budijanto Ardiansjah, Chairman of ASITA Fair Secretary General for ASITA National Board, highlighted the significance of the collaboration for the wider region: “We are delighted to witness this strategic MoU being formalised. Travel Meet Asia has already proven its value as a high-quality platform within Asia, and ASITA’s involvement will undoubtedly elevate the opportunities available to the industry. Partnerships like this strengthen the entire travel ecosystem and reflect the growing momentum of the Asian tourism market.”
What’s Next: More Highlights, More Opportunities
Further details and upcoming activities under the partnership will be announced in the coming months, as both organisations work to deliver impactful outcomes for the travel and tourism industry.
For further updates and access to post-show highlights, please visit: www.travelmeetasia.com