The fourth edition of the Uttar Pradesh International Trade Show (UPITS) concluded at India Expo Centre & Mart, Greater Noida, with significant business outcomes, including 4,400 MoUs worth approximately ₹6,500 crore and potential business opportunities estimated at ₹15,500 crore.
Held from September 25 to 29, the five-day trade show provided Uttar Pradesh’s MSMEs, exporters, manufacturers and artisans with a platform to connect with domestic and international buyers.
According to the Uttar Pradesh government, the event recorded 41,500 B2B and business meetings, including 13,500 meetings conducted through the Reverse Buyers-Sellers Meet (RBSM) and around 28,000 interactions across the main exhibition area.
The show attracted 5,98,693 visitors and business buyers, comprising 1,74,990 domestic business buyers and 4,23,703 general visitors.
UPITS 2026 also recorded strong year-on-year growth. B2B meetings increased by 31.12% from 31,650 in 2025, while meetings with foreign buyers through the RBSM more than doubled, rising 123.1% to 13,500.
The number of MoUs increased from 3,900 in 2025 to 4,400 this year, while their estimated value rose sharply from ₹2,680 crore to ₹6,500 crore. Potential business opportunities also increased by 24%, from ₹12,500 crore to ₹15,500 crore.
The international profile of the event expanded with Russia, Austria, Japan, Singapore, Belarus and Vietnam participating as partner countries. Foreign buyers showed interest in sectors including manufacturing, IT, electronics, textiles and agri-food processing.
The One District, One Cuisine (ODOC) initiative and products from all 75 districts also attracted attention, with traditional crafts, handlooms, brassware, carpets, leather and agricultural products showcased to buyers.
With increased international participation, business engagements and direct opportunities for MSMEs and artisans, UPITS 2026 further strengthened its role as a platform for promoting Uttar Pradesh’s products and supporting the state’s ambition of becoming a one-trillion-dollar economy.
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