The Dubai World Trade Centre (DWTC) achieved an impressive 32% year-on-year growth in 2024, hosting 100 large-scale events and attracting over 2 million attendees, with 46% of them being international visitors. The events generated a substantial AED 22.35 billion in economic output, contributing AED 13.04 billion directly to Dubai’s GDP. These figures solidify DWTC’s position as a global powerhouse for MICE (Meetings, Incentives, Conferences, and Exhibitions).
Why Dubai World Trade Centre Is a Leading Destination for Global Trade Shows?
World-Class Infrastructure:
Dubai continues to make significant investments in infrastructure to support international exhibitions and conventions. The Dubai World Trade Centre offers over 1 million square feet of flexible event space, accommodating everything from mega expos to niche conferences. With future expansions, including the Dubai Exhibition Centre project set for completion in 2026, capacity will only grow further. Dubai also boasts top-tier hotels, world-class airport connectivity, and a modern public transport system, making it an ideal host city for global events.
Strategic Event Bidding and Government Support:
Dubai successfully secured 437 business event bids in 2024, marking a 20% increase over the previous year. According to Mahir Julfar, Senior Vice President of Venue Services at DWTC, early engagement with organisers, often years in advance, helps shape winning bids. Backed by both government support and private-sector partnerships, the city’s proactive approach to global promotion positions it as a leader in attracting high-value events.
Prime Geographic Location:
Situated between Europe, Asia, and Africa, Dubai offers unmatched access for international delegates. In 2024, 46% of attendees at DWTC events were from outside the UAE, highlighting the city’s appeal as a global meeting point. Major international events hosted at DWTC include the Intelligent Transport Systems World Congress 2024 and China Homelife Dubai 2024, underlining its cross-continental reach.
Favourable Tax and Business Environment:
Dubai offers a business-friendly tax structure with no personal income tax and a corporate tax of just 9% on profits over AED 375,000. Companies operating in designated free zones enjoy additional benefits such as tax exemptions and customs duty relief. Furthermore, the UAE’s VAT refund scheme for international event organisers enhances Dubai’s attractiveness for global exhibitions and conferences.
Supporting Economic Growth and Job Creation:
In 2024, events hosted at DWTC supported over 85,500 jobs across the MICE industry and related sectors. Economic contributions were largely driven by key verticals such as healthcare, IT, food services, and catering, which together accounted for 58% of DWTC’s overall economic impact.
“DWTC remains committed to redefining the global MICE landscape and unlocking new opportunities for economic impact,” said His Excellency Helal Saeed Almarri, Director General of the DWTC Authority.