iGB Affiliate Barcelona 2026: The iGaming affiliate sector is entering its most transformational period since the industry’s inception- and nowhere will this be clearer than at iGB Affiliate Barcelona 2026, where operators, affiliates, technologists, and innovators are set to gather to confront the new realities reshaping digital acquisition.
From AI-driven content ecosystems to fractured player demographics, from platform saturation to black-market creep, the conversations at the event will share a single theme: change is no longer coming- it’s already here, and it’s accelerating.
The Keynote @ iGB Affiliate Barcelona: AI Is Reshaping iGaming Faster Than Regulation Can Catch Up
The opening keynote, “The Future of iGaming: The Good, the Bad and the Scary,” will capture the industry’s collective anxiety- and excitement.
With Argentic AI generating end-to-end content, personalised AI agents acting as digital concierges, and a rising tide of LLM-powered black-hat operations, the landscape is shifting beneath affiliates’ feet.
The keynote will pose questions such as:
- Are strict global regulations unintentionally pushing affiliates into the grey or black markets?
- How do we redesign affiliate models so revenue isn’t dangerously concentrated around a handful of ageing acquisition channels?
- Is sub-affiliation-once dismissed-due for a renaissance in an AI-first environment?
Search Chaos: When AI Starts Walking Instead of Crawling
If 2025 was the year SEO lost its footing, 2026 will be the year it reinvented itself entirely.
In “Where Will the Quest for Traffic Take Us?” Milorad Matejic will break down a traffic ecosystem turned upside down. Google’s AI search will rewrite how users discover brands, while PPC restrictions will squeeze margins, and algorithmic feeds will decide visibility with increasing unpredictability.
Affiliates are now navigating:
- LLM-generated answers that bypass websites entirely
- Volatility in rankings at a scale never seen before
- Black-hat tactics flooding the search space
- The rise of personalised service replacing traditional search behavior
Spin the Wheel: Real Talk on Affiliate–Operator Dynamics
One of the event’s most engaging sessions at iGB Affiliate Barcelona 2026, instead of panel format, will have spontaneous debate. A digital wheel will choose topics ranging from market consolidation to grey-market risk to leadership in the AI era.
Whether discussing deal structures, talent shortages, or the growing mismatch between operator expectations and affiliate realities, the session will look into:
- Affiliates and stability.
- Operators and predictability.
- What the market is offering.
The Death of the Single Demographic: The Audience Has Fractured—Fast
For two decades, the “typical iGaming player” was a reliable constant. Not anymore. The Rapid Hot Seat session will explore how the audience has splintered:
- Gen Z blending casino play with social-first experiences
- Older, high-LTV cohorts maintaining traditional betting habits
- Crypto-native bettors accelerating toward decentralised operators
- Entirely new geographic segments entering the market
Affiliates will sit at the frontline of identifying who these players are- and why they convert.
The 2026 Platform Power List: Cutting Through the Noise
From TikTok to Telegram, Reddit to YouTube, affiliates now operate across more platforms than ever- but not all platforms are created equal.
This session will cut through the hype by analysing:
- Where iGaming communities actually gather
- Which channels drive engagement versus mere impressions
- Which platforms are oversaturated beyond usefulness
- Where early adopters are quietly winning
Brand Is the Last Remaining Moat
The closing keynote by Carrie Rose and Kamila Łuksza-Szpyt will deep dive as to whether brand is the only long-term competitive advantage left.
With SEO unstable, regulation tightening, traffic sources evolving, and AI rewriting user pathways, affiliates must build:
- Recognition
- Authority
- Trust
- Destination loyalty
In a world where AI recommends answers and players choose only the names they know, brand is the differentiator, the shield, and the growth engine.
Looking Ahead
iGB Affiliate Barcelona 2026 will showcase a sector at a crossroads- but filled with opportunity. Affiliates that adapt to AI, embrace brand-building, diversify platforms, and deepen collaboration with operators will not just survive the shift. They’ll define the next era of iGaming marketing.
Click here to check the full list of speakers at iGB Affiliate Barcelona 2026.