TradeFairTimes - India's Pioneer Media on TradeFairs

When I was the VP of Sales & Marketing for Greyhound Exhibit group,I was asked the question “What’s the difference between sales and marketing? My definition of marketing vs. sales: “Anything you do to support a selling situation is…

Trade shows are getting more expensive every year. Floor space, freight, labor, travel, hotels. The investment keeps climbing. Yet one thing hasn’t changed in decades: most exhibitors don’t know how to produce measurable return from their…

Let's be honest. If you're still running your show check-ins with printed name lists and a highlighter, you're losing 20 minutes of goodwill before the first visitor even reaches the floor. QR-based check-in isn't just a "nice upgrade,"…

TFT: You have led several key projects at IEML and other locations. Could you walk us through some of the most significant executions and what made them stand out? ZR: We are developing 30,000 Sqmt AC indoor Space in IEML in 2 phases…

There are not too many financial centric events covering the entire financial eco system  happening in IEML or for that matter, anywhere else in India. The closest event covering the financial, regulatory and investment issues was World…

The biggest challenge in the early years was the lack of opportunity. There simply wasn’t enough business and many thought my vision was unrealistic. From four to six exhibitions a year, we are today involved in almost three hundred…

SBC Summit Americas 2026 will welcome David Edelman, former Aetna CMO and Harvard Business School faculty member, and a bestselling author, for an exclusive keynote exploring how AI is transforming the way businesses understand, reach, and…

"Most Indian sustainability shows end by four in the afternoon." Aditi Shukla is in her Ahmedabad office, three table-top layouts of the GREENS 2026 summit floor pinned behind her. She has spent fifteen years on India's exhibition circuit.…

Since April 7, 1948, the world has commemorated the anniversary of the founding of the WHO. From 2026 onwards, Indians recognise this date as the founding day of micro hospitals, which are shaping the future of India's health industry. In…

Mumbai, May 2026: The spotlight turned to India’s most admired retail brands and breakthrough business ideas as the IMAGES Retail Awards were presented during the Phygital Retail Convention (PRC) 2026, one of India’s largest gatherings of…