India's Pioneer Media on TradeFairs

“FloorTech & WallEx 2014 will be a live encyclopedia of industry trends”

– DEVIN GULATI, Director, MEX Exhibitions Pvt. Ltd

TFT : What is the primary goal of yours to organize the Floor & Wall Tech Expo?
Devin Gulati : New innovations & trends in floor design and construction has created a sudden hype and curiosity towards the unexplored market of flooring & wall solutions. The flooring & wall segment has one of the most exhaustive lists of industries that go hand-in-hand. With a sudden boom in real estate and interior segment, flooring & wall raw materials, machinery, equipment and accessories has gained huge importance. MEX Exhibitions have been organizing a wide array of trade events that tap the unexplored markets in India. Going in the same direction, our main aim of organizing FloorTech & WallEx Show is to contemplate the latest flooring and wall production technologies, advanced machinery & tools, innovative installation and maintenance techniques to the fullest and bring this exploding industry in the limelight.

TFT : How do you think FloorTech & WallEx Show will benefit the exhibitors, sponsors and the industry?
Devin Gulati : FloorTech & WallEx has a lot to offer to each & every stakeholder associated with the show. There are international participations from the market leaders in each display category that will reflect an excellent mix of serious buyers & high quality trade visitors, a potential business opportunity for our exhibitors! The exhibitors and visitors get enough opportunity to network, interact & explore business prospects apart from witnessing new pr oduct launches and assured media attention. FloorTech & WallEx will be a live encyclopedia of industry trends to chart out plans for the next business year since, everyone gets to witness innovations, latest tools & machineries and keep a tab on their competition. I would say our show will serve as a best place to establish your brand in India.

TFT : What is the number of visitors, you expect at Floor & Wall Tech Expo?
Devin Gulati : With a line-up of leading companies expected from 10 countries and regions of the world, we are anticipating a huge visitor turnaround; approximately 10,000 national & international visitors from countries such as China, Hong Kong, Singapore and Bangladesh. The 3-day event is set to create a lasting impression in the minds of industry professionals.

TFT : Are there other countries participating at Floor & Wall Tech Expo apart from India and if so can you please name them?
Devin Gulati : We have over 200 Exhibitors from 10 countries & regions including China, Thailand, Hong Kong, Bangladesh, Sri Lanka, Singapore, USA etc.

TFT : Is this exhibition targeted only for Indian market?
Devin Gulati :No. As I mentioned earlier, apart from targeting the Indian wall & flooring market, FloorTech & WallEx will explore and tap the international flooring scenario. There are numerous international companies that will present & display their wall & flooring technology at the show that will, in a sense bridge the gap between the Indian and international flooring industry. This networking platform makes the event truly international.

TFT : What are the major events organized by MEX Exhibitions Pvt. Ltd?
Devin Gulati : MEX Exhibitions has been in the exhibition industry from the last 12 years and has conducted over 75 trade exhibitions all over India, Singapore, Dubai and Thailand. Media Expo, Gifts World Expo, Digital Signage Expo, Retail Shop Asia Expo and LED Expo are some of our benchmark events.

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