From Humble Beginnings to India’s Flagship Wire, Cable & Allied Industry Expo

Since its inception in 2015, the Cable & Wire Fair (CWF), organized by Tulip 3P Media Private Limited, has grown from a modest 3,000 sq. m. launch to a 35,000 sq. m. mega-expo. Featuring 500+ exhibitors from 20 countries and 15,000+ visitors from around 50 countries, the 6th edition (Nov 4–6, 2025), to be held with Tube & Pipe Fair (TPF) and Bharat Metal Expo (BME), includes two-day conference. Because of its deep industry understanding, the event is now a key gathering for India’s industrial development. Priyank Jain, CEO of Tulip 3P Media, recounts the development, goals, and influence of India’s premier wire and cable exhibition in this interview.