Informa and Dubai World Trade Centre Forge Landmark Partnership to Drive $700M in Revenue

Informa, the world’s largest business exhibitions and academic publishing group, has solidified its leadership in the global events sector through a landmark partnership with Dubai World Trade Centre (DWTC). The agreement is projected to generate over $700 million in revenue, expanding Informa’s influence across key industries such as healthcare, energy, aviation, food, and IT.

This strategic alliance highlights the resurgence of in-person business events, which have experienced a strong rebound post-pandemic. As face-to-face networking regains momentum, global trade shows and exhibitions are thriving, fostering business expansion and investment opportunities worldwide.

Strengthening Informa’s Market Reach:

Under the Informa-DWTC partnership, both organizations will leverage their leading trade shows and event expertise to fuel new growth opportunities.

Stephen Carter, Chief Executive of Informa, emphasized the significance of this joint venture:

“We’re present in 27 global markets, operating some of the most significant trade shows across various industries. With this partnership, we’re bringing together powerhouse brands that drive connectivity and innovation across key sectors.”

The collaboration aligns with Dubai’s long-term vision of positioning itself as a global hub for business and innovation, further cementing the emirate’s status as a premier destination for international trade events.

Informa’s Financial Growth and Market Performance:

Informa’s financial outlook remains strong, with the company reporting an 11.6% increase in underlying revenue in 2024. The growth momentum is expected to continue into 2025, with total group revenue forecasted to exceed £4.1 billion ($5.29 billion).

For 2024, Informa reported:

• £3.55 billion in revenue, surpassing internal projections.
• £995 million in adjusted operating profit, exceeding its initial estimate of £975 million.

As part of its capital investment strategy, Informa has announced the reinstatement of share buybacks, with an initial target exceeding £200 million in 2025.

AI and Data-Driven Innovations Elevating Informa’s Offerings:

Beyond exhibitions and conferences, Informa is integrating AI and data-driven services to enhance its event portfolio. These include:

• Advanced data analytics to provide industry insights.
• Accreditation and learning services to enhance participant engagement.

By incorporating cutting-edge technology, Informa is differentiating itself from competitors, transforming its exhibitions into strategic industry platforms where businesses can gain insights, network effectively, and drive long-term growth.

Market Response and Stock Performance:

Despite a positive growth trajectory, Informa’s share price declined 4% to 784 pence following the announcement. Analysts attribute this to short-term investor caution rather than concerns over the company’s fundamentals.

Notably, Informa’s stock had previously hit an all-time high last month, reflecting strong investor confidence in the post-pandemic recovery of the events sector. Analysts predict that as the Informa-DWTC partnership matures, market sentiment will stabilize, with the company’s expansion strategy expected to deliver strong returns.

Informa’s expansion into Dubai’s thriving events ecosystem marks a strategic shift toward high-growth markets, securing its long-term leadership in the industry.

Through this high-profile collaboration, Informa and DWTC are positioned at the forefront of international business networking, playing a pivotal role in driving industry collaboration and economic growth.

With businesses prioritizing in-person engagements and face-to-face networking regaining importance, demand for high-quality trade shows is set to rise significantly. Informa’s robust financial position and global presence ensure that it remains a key player in shaping the future of event management worldwide.